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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Gary Vaynerchuk said something about the worst thing you can do in business is to be romantic about how you make your money. But show me a photographer who doesn't love taking pictures.  In fact I just wrote two rather emotional posts myself about professional photography. So I thought I'd set out the unromantic business reasons to sell products. Not how to sell or what to sell, but why.  And yes, we make the products, so of course we’d love you to sell them, but this is what's in it for you. We call them the three Ps. 1. You benefit from the sale of the To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

The sole purpose of our Favourites feature is to make your job as a photographer easier. Your clients select their favourite images by clicking the Workspace heart while hovering over an image. (On mobile you can reveal the Favourite button by tapping an image to view it full screen.)  Your clients can review their Favourites by clicking the Heart icon at the top right of the screen. You can view them too, in the backend of Workspace, and use them, for example, to order prints, or other products you offer, or to design an album. To View More >>

This entry was posted in by Melissa Dangerfield | Leave a Comment

When was the last time you opened one of these? Ours go straight in the recycling. What happens when you (or your customers) decide you're over Facebook, or stop clicking on Google Adwords? In this video Gary Vaynerchuk asks a bunch of event marketers how many of them said five years ago that they'd never have a Facebook account … but now they do. He says we need to ask ourselves where our customers will be hanging out in two years time. Hey, you could be on Snapchat or Vine! There's no point fishing in the wrong spot, and those fish are schooling all over the place. Partly because marketers To View More >>

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Power users really like keyboard shortcuts, especially in winworld it seems, so here's a list of Remix's many keyboard shortcuts from our online tutorial pages. Next week we'll post about right-click and modifier-key functions. HTH, Ian To View More >>

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OK we're celeb junkies here, just like the rest of the world. We love it when we see famous people in our albums as they're being made, especially when they're Kiwis. Today we had a double treat as we despatched two beautiful sets of albums to Auckland photographer and Queensberry client, Emma Bass. I wanted to tell you all about them, but Ian won't let me. He reckons what's sauce for the gander is sauce for the goose, too, and it's true that, because we have a confidentiality policy, he's missed seeing some very exciting albums. So all I can say is that both weddings were absolutely stunning, To View More >>

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